This is one of our biggest release to date and it’s absolutely free. WooCommerce is an all-new plugin application and library of integrated themes for WordPress that help individuals and businesses turn their sites into professional, e-commerce stores. Our aim for WooCommerce is to be an e-commerce toolkit that allows anyone to sell anything online. View the WooCommerce page to see all the powerful features packed into the plugin.

WooCommerce is a fork of the lesser-known Jigoshop plugin, with a bunch of nice additions. This has been the cause of some controversy about the “ethics” behind the decision, despite it being 100% legal under the GPL. Personally, I can see merits to both sides of the argument, but I think it should encourage competition. The Jigoshop team should be able to absorb some of the improvements WooThemes made to their fork back into Jigoshop as well.

At the present, you get 100% of the money from each sale. Bandcamp may take a small percentage in the future, though. You can either set your own prices, or let your fans name their own price in the style of Radiohead and 2D Boy.

I stumbled across the site a few weeks ago and thought it might be worth sharing. Their FAQ looks promising.