The infamous John Chow makes over $12,000 a month off his blog. His “evil plans” (to quote him) frequently involve link-baiting contests, and had landed him a PageRank of 6. Google got tired of his plots to take over the web (or at least land him a huge pile of links) and demoted him to PageRank 0. Ouch. Several of people have said “I probably rank higher in a search for ‘John Chow’ than John Chow does”…and they would be right.
It hasn’t done much to his earnings however. He’s still going along making piles of cash without Google, thanks to other search engine, and his large reader base.
This brings us to the big question. How’s he making all that dough? If you look at his blog, you won’t see a single AdSense ad (I’ll bet Google banned him from AdSense too…). What’s the secret? Haha, you didn’t think AdSense was the only way to make money online, did you?
If you look closely, you’ll see 125×125 buttons that cost $500/month. There are Text-Link-Ads links that net him $250/month (per link). There are Kontera ContentLinks, AuctionAds banners, and more (not to mention affiliate links). There are tons of revenue sources scattered throughout JohnChow.com. Of course, not just anyone can demand $500/month for a 125×125 button.
I’ve made a Content Map of JohnChow.com to help you visualize the CNBA Ratio (Content-Navigation-Branding-Ads) of the site. Here it is:
It would be a lot of work to mark-out the Kontera links, so I didn’t do that.
EDIT: Oops, I missed the $400 ReviewMe banner.