Little Known (and Insanely Useful) Google Analytics Tip

Google Analytics is one of the most popular, and most comprehensive, web statistics services. It’s not the most user-friendly site in the world though. I’ve spent plenty of time digging around in its interface, and I’ve found a killer feature that should really be highlighted a bit more.

Okay, you start out on an overview page like the “Top Content” page. Going with the example I mentioned (the Top Content) you then click on one of the entries. Once you land on the stats page for the individual blog post, take a look at the little dropdown menu marked “Segment.”

By using the Segment dropdown, you can pull-up pretty much any data you could ever want about the page. Which sites are referring all those visitors? Just choose the “Source” option from the menu. What browser do they use? The Segment dropdown saves the day again.

You’d be surprised how many people don’t know this option exists. It’s, in my opinion, one of Google Analytics’ most useful features.