A tagline is a short line of text that runs underneath your site’s name. It says something about your site, and adds to the first impression. In my opinion, the best taglines are both humorous and descriptive. (Of course, humor may not be appropriate for some sites, but it still pays to be descriptive.) Your tagline should sum-up your blog in one sentence.
Taglines are by no means exclusive to websites. Traditional publications use them, corporations have them, and even movies have taglines. Who hasn’t heard (or heard references to) “Think Different” or “Yo Quiero Taco Bell”? What about “A long time ago in a galaxy far, far away…”? Just run a Google search on “tagline” and you’ll find plenty of corporate taglines. Or look at IMDB.com, and you’ll notice that they list the tagline(s) for all your favorite movies.
If you don’t already have a good tagline for your website, get one. Here are a few noteworthy examples:
- We smash you with the information that will make your life easier. Really. [Smashing Magazine]
- News for nerds. Stuff that matters [Slashdot]
- The Art of Technology [Ars Technica]
- Shoppers Bite Back [The Consumerist]
For more funny taglines, check out The Best Website Taglines Around the Internet.
Consider adding a tagline. Whether you decide to be funny or not, be sure to check out Copyblogger’s guide to writing taglines.