Want to learn a little more about how to effectively monetize online content? Be sure to listen to the Online Advertising For Newbies podcast from South by Southwest. It was recorded by a panel of people who know what they’re talking about, such as blogger Darren Rowse, DoubleClick manager Heath Row, blogger Wendy Piersall, and AdBrite VP of Sales Jim Benton.
The podcast covers a reasonably wide range of methods to monetize a website, and good practices for doing so. It’s definitely worth listening to if you’re slightly above “ad newbie” status, and are trying to find something better than pushing AdSense blocks in people’s faces.
(As a side note, I wonder if this should really be called a podcast. Technically it isn’t, since it’s a single audio file, instead of a series of episodes delivered via RSS. But how many people really care?)