Pingdom Ranks URL Shorteners

Pingdom has tested the major URL shorteners for speed and stability, in the aftermath of the fiasco, with interesting yet unsurprising results.

One thing that has surprised us a bit here at Pingdom is that we haven’t seen any real numbers on how reliable and how fast these different URL shorteners are compared to each other. After all, adding a layer on top of the target URL (the direct link) means slower access and also adds a single point of failure, so these things should matter.

The top five overall are,,,, and TinyURL. came in dead last. beat-out because of a brief downtime during the period that the study took place.

On a related note, I’ve been hearing a lot of people talking about losing their trust in URL shorteners. My response is to go with or if you’re that worried about longevity. Why? They both ( especially) seem to have long-term goals and eventual monetization plans. They’re serious about what they do, and they’re not some fly-by-night operation that could disappear., I would say, will probably be around as long as Twitter. They have serious funding, from some of the same people who fund Twitter even, Twitter uses them as their default shortener, and they have a grand scheme for the future.

  • Dean Saliba

    I currently use but I'm thinking about using my own so it would be

    Not sure how easy or difficult that would be to achieve though.

    • redwall_hp

      You could use .htaccess to rewrite to, which will then auto-change to show your normal permalink structure.

      For shortening links on other domains, you could use my GoCodes plugin, or similar. There are probably more Twitter-specific plugins that might do the job better.