BuySellAds has announced two new ad programs that are currently in beta stage: “premium” banners and Pay-Per-Click text ads.
As you know, we have traditionally sold display ads at fixed 30-day rates. It is important to note that we are not abandoning the sponsorship model at all, it is still our core business. However, there has been a growing need for both advertisers and publishers to have more options. Premium and Pay Per Click are the first additional options we are releasing in a series of innovative developments that we have to come.
The Pay-Per-Click ads are a type of ad zone that resembles an AdSense block vaguely, with the most noticeable difference being that the ads have icons next to them.
“Premium” banners are network ads. An advertiser can pay a minimum of $2,500 to have their banner syndicated across any sites in the BSA network that run the banners.
Payouts were not discussed in the post, as the new ad zone types are still in beta. Both of the new ad types have one major advantage though: you don’t have to worry about advertisers booking ad spots on your site, as they’re network-wide.
As a user of BuySellAds, I will be watching this with great interest.