In 1997, Amazon filed for the infamous “1-Click Patent,” a “Method and system for placing a purchase order via a communications network” using a single click.
Now, many companies other than Amazon use that exact same paradigm, some of them may have even been using it before Amazon. ITunes, for instance, stores your credit information so you can instantly buy songs with a single click, and a confirmation dialog, rather than wasting your time with a virtual “shopping cart.”
The U.S. Patent Office, in 2006, started an inquiry into the questionable nature of the filing. Unfortunately, that has ended. The patent has been confirmed, and is set to expire in 2017.
…the 1-Click patent, after Amazon’s amendments, is “a slightly narrower version but essentially the same version.” He added: “This case may be a public relations boon for supporters of patent reform that have been calling for an overhaul of the reexamination system.”
What does this mean for online business? The one-click model is fairly commonplace in online commerce, particularly with services selling entertainment media.