Apple has just launched a new OS X application intended for advertisers looking to run ads on Apple’s iAd network. The software package, called iAd Producer, gives you an iLife-style tool to visually design interactive HTML5 ads.
The iAd Producer displays a chart giving an overview of the ad bundle, allowing you to double-click the different elements and make changes to them. You can drop in graphics and videos, choose from the common page types used in ads (such as photo and video galleries, wallpaper pickers, coverflow views, etc.) and then preview the final ad in the iPhone simulator. The application also allows you to build iAds for the iPad.
It’s a great idea, I think. It may mean more advertisers will join the iAd network, since they will have to invest less resources into their ad in order to get started. A lot of big-name brands probably don’t have serious web developers on their marketing teams.
