Category Archives: Monetization
Sep 29, 2010 by Matt | Posted in Monetization
This has been in the works for awhile, but Mac AppStorm is reporting that BuySellAds is finally putting ads in OS X applications. If you have a Cocoa application, you can use an API to inject ad zones into your application. The ad zones appear in the BuySellAds marketplace just like any website, but the ads will be pulled-into your program. Bodega and the Kiwi Twitter client are both using the ads.
This is something that I have been wanting to see for some time. We have already seen a few free internet-connected applications, such as Evernote and Tweetie for Mac, supported by Fusion Ads and The Deck. It’s cool to have BuySellAds, a less exclusive network, offer a similar option to developers.
My big question is: will this work for iPhone apps? Cocoa and CocoaTouch are similar frameworks, and it would be interesting to see BuySellAds as a potential competitor to iAd and AdMob. (iAd is simply perfect for the iPhone, though. Plain banners can’t quite compete in that regard…)
Aug 20
“We feel pretty strongly that this is the way to capitalize on where the mobile Web is heading,” said Chad Jacoby, a senior manager of Nissan’s media operations. “What iAd promises is the most progressive thing I’ve seen to date” in digital advertising. Advertisers…
Jun 23
I’ve always been a fan of the “freemium” business model, particularly in video games. I previously mentioned how Turbine’s Dungeons and Dragons Online saw a 500% increase in revenue after switching to a free-plus-paid-extras approach. I play DDO a bit, and I really like…
Apr 23
One of the things Steve Jobs announced in the iPhone OS 4.0 keynote was Apple’s new advertising platform, “iAds.” It’s something I have high hopes for. I think it will promote the development of more free applications. What’s so special about iAds? For starters,…
Apr 9
Dungeons and Dragons Online, an MMORPG by Turbine, recently switched from the usual online game business model of charging a monthly subscription to a “freemium” model. Players get the game for free, but can pay for additional content or items with an in-game store.…
Mar 30
There have been some interesting rumors going around in Apple land again. MediaPost is convinced that Apple is going to announce a mobile ad platform called “iAd” on April 7th. Precise details of the system and its features could not be discerned at presstime…
Mar 12
I’ve written at length before on the subject of ad blocking and how it hurts your favorite websites. My diatribes have been a little strongly worded in the past, which may blunt the effect I intended them to evoke. Fortunately, a much larger site…
Feb 11
BuySellAds, the ad network that I use on Webmaster-Source, has introduced a cutting-edge ad-serving feature. Their new asynchronous ad serving script dramatically speeds up page loading times, as the browser doesn’t have to wait around for the ads to load. Todd Garland, the founder…
Jan 20
The New York Times is expected to announce that they will be charging online readers to access their content. The newspaper is expected to announce in coming weeks that it will institute a metered pay plan in which readers would have access to a…
Jan 18
Warner Brothers recently inked a deal with Netflix, where they agreed to allow more of their films to added to the Instant Watching service, in exchange for not receiving any future WB new releases until 28 days after their DVD launch. The cinema giant,…
