Starting Thursday, Twitter began rolling out their latest redesign, dubbed “New New Twitter” by users. The new design looks okay, albeit a bit heavy on the boxes, but some of the changes it brings aren’t so welcome. It seems to me as if Twitter is slowly strangling the brilliant simplicity that made it unique and successful, and making the service more and more like Facebook.

The first change that irks me is the new Connect screen, which replaces the Mentions tab. Instead of getting a listing of replies or tweets mentioning your username, you get something closer to a Facebook feed. The stream is cluttered with messages along the lines of “Mr. Follower and 6 others are now following you. Isn’t that great?” Oh, and anytime someone retweets one of your updates, it goes in there too. You can still get to the Mentions timeline, but it requires a second click. I imagine it’s even more “useful” if you have a half million followers.
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