Nov 30, 2007 by Matt | Posted in General
Newspapers and magazines are slowly starting to make use of the web. A lot of them have websites now, but they don’t seem to know what the heck they’re doing.
My major complaints are:
- No comments. I often disagree with articles (or find errors), and I like to leave a note. “Dead-tree” publications rarely allow you to post comments on their sites, and in the rare cases when they do they tend to be heavily moderated.
- Bad design. The web is not paper. You can’t treat a website like a newspaper/magazine. That means no “between-page” ads, and no newspaper-style front pages. Print design is not the same as web design; so if your publication is going online, hire someone who knows how to design for the web.
- Subscription content. You’re not going to get very far online if you make people pay a subscription to view your content.
- Lack of links. When “traditional” publications sites mention websites, they pretty much never link to the actual sites. Often they don’t even list the URL. Hoarding PageRank is just stupid.
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