Twitter is reaching out to businesses with a new guide, called Twitter 101 for Business, designed to help show the value that the microblogging can provide, in both customer relations and sales leads.
Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.
The guide covers basics such as terminology, setting up an account, and best practices. It has case studies, and plenty of introductory material to say exactly what Twitter is, and how it can be a benefit.
Twitter is also planning a redesign of their homepage, to help show end users what they can get out of the service. My guess is they will highlight tweets from trending topics and celebrity twitterers, and perhaps a prominent search field. The general idea is to help get people started with Twitter, so they don’t have that “now what?” thought once they sign-up.