Twitter to Launch Their Own URL Shortener

Twitter has announced that they will be launching their own URL shortener, which will be replacing as the default for lengthy links. TechCrunch is convinced that the domain they will be using is, which the microblogging service recently acquired.

This should enable Twitter to further their data collection and statistics endeavors, as well as provide an URL shortener that should last as long as Twitter does. It will be interesting to see how things play out.

But what of How will they fare? Apparently, it won’t effect them much, as Twitter stopped automatically shortening links as of December. is still “encoding” about 3 billion links per month, and their Pro service should help them build a viable business. (There is quite a market for custom-branded short URLs, as well as enhanced statistics.)

The impact on may be negligible, at least in the shortrun. It turns out that Twitter stopped using as it’s default shortener on back in early December, except for one specific use-case. And even before then, accounted for only about 5 percent of link encodes. Now it is less than 1 percent. Yet encoded more than 3 billion links last month an is still growing quite nicely. That is because it is used by many Twitter clients, including Tweetdeck (a betaworks portfolio company).

  • Chethan looks interesting… but will it create an impact as that of! i love than any other url shortners!