“We feel pretty strongly that this is the way to capitalize on where the mobile Web is heading,” said Chad Jacoby, a senior manager of Nissan’s media operations. “What iAd promises is the most progressive thing I’ve seen to date” in digital advertising.
Advertisers and developers alike are very happy with Apple’s iAd platform. Developers like that they get paid a lot more than they would through other networks and advertisers like that users are much more likely to interact with the advertisements. Applications running iAds are seeing CPM rates as high as $25.
Dictionary.com said on Wednesday that the amount it could charge for its ad space had increased 177% since it enabled iAds in its iPhone app, and CBS Mobile Senior Vice President Rob Gelick said the company’s six apps — including apps for CBS Sports, CNET, and GameSpot, were seeing up to $25 CPMs (the cost advertisers pay for an add to appear a thousand times.)
On the other end of the scale, advertisers are reporting a much greater user engagement. Users spend more time with the iAds than with ordinary banners, and they are much more likely to “click” them. It can be expected that people would spend more time with the ads, seeing as the whole point of the platform is to provide information and entertainment without leaving the confines of the app. Ordinary display ads whisk the user away as soon as they click.
Nissan, which created a multilayer interactive ad for its electric LEAF car, said customers spent an average of 90 seconds with the ad — 10 times longer than interaction times for comparable online ads. Moreover, people chose to “tap” on the Leaf iAd five times more frequently than they clicked on regular online display ads for the Leaf.
The post covers the early days of the (ye olde) Hotmail service, well before Microsoft acquired the startup company, back when it was spelled “HoTMaiL.”
Smith wrote it down. He wasn’t sure about the “hot” part, but given everything else this seemed the best candidate. Then he noticed it contained the letters “HTML,” the acronym for “HyperText Markup Language,” the lingua franca of web pages.
Ten things. If you do one or more of them, you’ll have readers in no time. The first suggestion is one that is easy, and works well: Write a couple posts before you start trying to publicize the blog.
Do you want a guaranteed way to launch with a bang? Prepare amazing content before you launch. I am not talking about a quick general post, I want you to take the time of your life to create the most astounding post you have ever come across.
Another suggestion is to create some sort of freebie to give away. Icon sets and eBooks are suggested, and I’ve had success with WordPress plugins.
Readers of Webmaster-Source, listen up! UPrinting, a cheap business card printing company that I’ve found to be of good quality, has offered to give 1,000 business cards each to two people from our community.
Two winners will be chosen at random from those who comment before the deadline of March 15. (Midnight, EST.)
How to Enter
Leave a comment on this post, from the form at the bottom, telling us why you want the business cards, and what you will use them for. Will you promote your website by tacking them up on bulletin boards? Will you carry them around with you at a convention or conference?
Be sure to leave a valid email address so we can contact you and see that you receive the business cards.
Optionally move to the United States or Canada if you don’t already live there. UPrinting will charge a shipping fee if you reside outside of either country.
One way to give your site a boost is to advertise. Chances are, you probably already know of some options to do so, but are they good ones? If you’re on a budget, what are the best places to advertise?
Personally, I don’t think globally buying AdSense PPC ads is the way to start. You want to target your ads a bit better than that. I have a few suggestions to try if you want to get the most for your investment.
Want to get a leg-up over your competitors? Try advertising in Google results.
Now unless you have a lot of money, you probably won’t be able to afford premium placing, which is quite pricey apparently, but you could buy some keyword-targetted pay-per-click ads to the left of the results. Not everyone looks at the ads, but more than enough do.
No, not browser bookmarks, physical bookmarks. You know, the strips of paper you use to mark your place in a book? Here’s the idea:
You print-up some bookmarks branded with your site’s logo and domain name. (You can do this yourself with an inkjet printer and some card stock.) Make them funny/interesting/cool-looking, and put a prominent logo and URL on it.
Now, go to your local bookstores and public libraries, bringing a large stack of the ‘marks. Go through and find some books on the topic of your blog, and put the bookmarks inside the books, like you were reading the book and marked the spot. Now the next person to come along and check the book out, or purchase it in the case of a bookstore, will notice the free bookmark (people like free stuff) and possibly visit your site.
How is this targeted? You put the bookmarks in books that fit your blog’s topic, especially books you’ve read and recommend. It’s cheap, it’s unobtrusive, and it works pretty good.
I’ve mainly done this with business cards, though bookmarks work even better, as people are more likely to keep them, and reuse them while reading other books. In one such case, I put cards in all of the library’s copies of Harry Potter and the Half-Blood Prince before the seventh and final Harry Potter book was released, advertising an HP site with a big “Prepare for the final book” legend, the card’s background being the upcoming book’s cover art. I’d planned to do bookmarks, but didn’t have the time to print them up.