Instead of having a bunch of banner ads, wouldn’t it be better to have just one high quality one in a prominent place? That’s the premise of networks like Fusion Ads and The Deck. Now BuySellAds, the large ad marketplace that I use here on Webmaster-Source, is launching a side network that works in the same way.
AdPacks is an exclusive invitation-only ad network split into three topical categories. Publishers display a single ad zone that randomly cycles through the network’s banners. Advertisers pay $399-$599 to advertise network-wide and each site in the network gets a cut of the money.
The basic idea is “less is more.” Instead of bombarding users with advertisers, the advertisers pay more to be the center of attention. If their product is the only one being advertisers, there’s less to distract from the one ad.
I would love to get in on this, but I’m probably not cool enough. It seems like AdPacks would pay better as well as creating less on-screen clutter.