WooThemes launched a new redesign of their site this month, bringing some interesting changes along with the more modern style. The navigation has been restructured to highlight their non-theme offerings, making it clear that WooThemes is very serious about their plugin offerings (especially WooCommerce). Their “notorious” user management system has also been replaced with their own free WooCommerce plugin.
I like the new look, with its flat colors and additional negative space. It seems more current, as excessive gradients seem to be falling out of style in web design lately—just as browser support for them is starting to catch up. It’s definitely easier to find what you’re looking for on the new site, so the new navigational structure is a success.
The design looks great, but I find the switch to WooCommerce to be the most interesting. Not only is WooThemes “eating their own dog food,” but the fact that the largest and most known supplier of commercial WordPress themes is using it is good to know for anyone looking into e-commerce solutions.
We’ve re-designed. Everything. [WooThemes]