If you’re reading this, you probably know what a permalink is. This article is about optimizing your permalinks for both search engines and your readers. That said, do not change your permalink structure if you can help it. If you’re starting a new blog, put a bit of thought into your permalink structure of choice. Otherwise, you should probably leave them alone. By changing your permalink structure, you’re basically killing off all of your search rankings and incoming links (kind of defeats the purpose). However, if you are an .htaccess expert (and feel like setting up a complex redirection scheme), you could update your permalink structure (though I’d still advise against it).

Some of the More Common Permalink Structures

Wordpress’s default format for permalinks is http://www.yourdomain.com/?p=456. The number “456″ is the numerical id for the post. If your permalinks look like this, then change them immediately. They’re not very user-friendly, and they won’t rank well in search engines. Even if you’ve been blogging for awhile, you can go ahead and change them. Doesn’t that contradict what I said earlier? No, because the default permalinks always work, and will just redirect people to the updated URL. (more…)

People like to measure and compare things. Metrics affect decisions, like whether someone will buy an ad on your site.

Websites are measured in numerous ways. They’re given an “overall score” with PageRank; Feedburner counts the number of people who subscribe to their RSS feeds; and advertisers are forever obsessed with monthly pageviews.

Google’s PageRank is used by many to compare websites, though the fairness of the value is questionable. PageRank basically boils down to Links In - Links Out = PageRank. So if you have a lot of people linking to you, then you have a higher PageRank. Hording links, and by extension PageRank won’t get you anywhere either, as you have to link to get linked to. (more…)

Google AdSense is the biggest and most-used ad network among bloggers. As you’ll know already, it’s based off a Pay-Per-Click (PPC) model where the placement of the ad units drastically affects earnings. Want to make more money off your ads? Keep reading.

So how should you place your AdSense blocks? The three most important rules to remember are

• Pick a good ad format, as they tend to have different click rates.
• Position the ads near content or navigational elements, where people will notice them.
• Style the ads so they blend-in. If your ads are obviously ads, your users’ eyes will steer around them. If your blog has black text with blue links, then your ads should too.

Of course, there’s more to it than that. (more…)