Monthly Archives: September 2007

Drive Traffic to Your Site with TopicCards

We all know what business cards are. “TopicCard” is a word I came up with for something I’ve been making. Do you see the image to the right? It gives a brief description of RSS, and an URL to learn more. The URL, in this case, isn’t a page on my site, but a video. Of course, it could point to a blog post on my site if I wanted, which would arguably be better.

A TopicCard is basically a business card, but instead of telling people about your business (or website), it tells them about a topic. You don’t even have to pay a printing house for your cards. If you have Photoshop and a printer, you can easily make your own business cards.

A TopicCard should ideally include

  • Your logo
  • The URL to your site
  • A header explaining what the card is about (i.e. “What is RSS?”)
  • A short text blurb explaining the general idea of the topic
  • An URL pointing to a resource that teaches more about the topic. This could be a post on your blog, a category page, another website, or virtually anything on the web.

I used TinyURL for the “What is RSS?” card, as it was the first time I tried something like this (try fitting on a 2-inch-wide piece of cardstock!). If you don’t want to use TinyURL, you can use your own redirection system if you prefer. You can either write your own PHP/MySQL/mod_rewrite system for redirection, or install a pre-made redirection script like Shorty. Shorty works great when it’s installed in a directory like “go,” so your redirects look like

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BlogBuzz September 2, 2007

How does John Chow make $12,000 a month?

The infamous John Chow makes over $12,000 a month off his blog. His “evil plans” (to quote him) frequently involve link-baiting contests, and had landed him a PageRank of 6. Google got tired of his plots to take over the web (or at least…

WordPress Theme of the Month: 4WPTP

4WPTP is a 4-column WordPress theme with a real cool look. The header is easily the best part, featuring plenty of room for a logo, an add, a search box, and some links. All that fits seamlessly into the slick header. Too bad it’s…

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